retain customers, according to interim CEO Howard Schultz.
Interim CEO Howard Schultz said: This will create an entirely new set of digital network effects that will attract new customers and be accretive to existing customers in our core retail stores
On Tuesday Schultz expressed that Starbucks will soon reveal a new Web3 digital initiative that will expand upon the company loyalty program.
“This new digital Web 3-enabled initiative will allow us to build on the current Starbucks Rewards engagement model with its powerful spend-to-earn Stars approach while also introducing new methods of emotionally engaging customers.”
Read full news at: https://cryptounity.news/starbucks-teases-web3-rewards-program-to-attract-new-customers
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