Bengaluru-based e-commerce giant Flipkart has launched an in-house innovation arm called 'Flipkart Labs' to explore ways to expand onto the metaverse.
Walmart-backed e-commerce marketplace will test non-fungible tokens or NFTs virtual immersive storefronts and play to earn.
Naren Ravula VP and Head Product Strategy and Deployment, Flipkart labs said, “One of the first areas of focus for Flipkart Labs is to collaborate with the Web 3.0 community and set the standard for commerce in the Metaverse."
Web 3.0 is an impact across the e-commerce sector, said Ravula adding that it “leverages the best of latest technology like blockchain for real-world use cases that can digitally transform businesses like ours".
Read full story at https://cryptounity.news/flipkart-to-start-testing-web30-metaverse-commerce-with-innovation-lab
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